15 Best Financial Ratios Every Investor Should Know

Investing in the stock market requires a blend of art and science. While intuition and market trends play a role, data-driven analysis is crucial for informed decisions. To begin with, financial ratios distill complex financial statements into digestible metrics, offering insights into valuation, profitability, liquidity, and more. Here’s a curated list of the 15 best ratios every investor should know, categorized to help you navigate the financial landscape with confidence.

### Valuation Ratios

Determine if a stock is overvalued or undervalued relative to its fundamentals.

1. Price-to-Earnings (P/E) Ratio

Formula: Market Price per Share ÷ Book Value per Share

Insight: Compares market value to accounting value. Typically, a P/B <1 suggests undervaluation, making it ideal for asset-heavy sectors like banking.

Watch OutKeep in mind that intangible assets (e.g., patents) may not reflect in book value.

Watch Out: Trailing vs. forward P/E; cyclical companies may skew ratios temporarily

2. Price-to-Book (P/B) Ratio

Formula: Market Price per Share ÷ Book Value per Share

Insight: Compares market value to accounting value. Typically, a P/B <1 suggests undervaluation, making it ideal for asset-heavy sectors like banking.

Watch OutKeep in mind that intangible assets (e.g., patents) may not reflect in book value.

3. PEG Ratio

Formula: P/E Ratio ÷ Annual EPS Growth Rate

Insight: Adjusts P/E for growth. A PEG < 1 implies undervaluation. Useful for high-growth companies.

Watch Out: Relies on accurate growth projections, which can be speculative.

4. Dividend Yield

Formula: Annual Dividends per Share ÷ Stock Price

Insight: Highlights income-generating potential. A high yield attracts income investors, but assess payout sustainability.

Watch Out: Unsustainably high yields may signal impending dividend cuts.

### Profitability Ratios

Assess a company’s ability to generate profits.

5. Return on Equity (ROE)

Formula: Net Income ÷ Shareholders’ Equity

Insight: Reveals profit generated from equity. ROE > 15% is strong, but check for excessive debt inflating returns.

Watch Out: High debt can artificially boost ROE.

6. Return on Assets (ROA)

Formula: Net Income ÷ Total Assets

Insight: Gauges efficiency in asset utilization. Higher ROA indicates better management.

Watch Out: Varies by industry; capital-intensive firms typically have lower ROA.

7. Gross Profit Margin

Formula: (Revenue – COGS) ÷ Revenue

Insight: Reflects core profitability after production costs. High margins suggest pricing power or cost control.

Watch Out: Doesn’t account for operating expenses like R&D.

8. Net Profit Margin

Formula: Net Income ÷ Revenue

Insight: The bottom-line margin after all expenses. Consistently high margins indicate strong overall management.

Watch Out: Non-recurring items (e.g., asset sales) can distort results.

9. Earnings Per Share (EPS)

Formula: Net Income ÷ Outstanding Shares

Insight: Shows profitability per share. Rising EPS often correlates with stock price growth.

Watch Out: Stock buybacks can inflate EPS without real profit growth.

### Liquidity Ratios

Evaluate ability to meet short-term obligations.

10. Current Ratio

Formula: Current Assets ÷ Current Liabilities

Insight: A ratio > 1 means assets cover liabilities. Critical for assessing financial health during downturns.

Watch Out: High ratios may indicate inefficient asset use.

11. Quick Ratio (Acid-Test)

Formula: (Current Assets – Inventory) ÷ Current Liabilities

Insight: A stricter liquidity measure, excluding less liquid inventory. Ideal for industries with slow-moving stock.

Watch Out: Too high may signal excess idle cash.

### Leverage Ratios

Measure debt levels and repayment capacity.

12. Debt-to-Equity Ratio

Formula: Total Liabilities ÷ Shareholders’ Equity

Insight: High ratios (>2) indicate heavy debt reliance, increasing bankruptcy risk. Varies by sector (e.g., utilities tolerate higher debt).

Watch Out: Off-balance-sheet liabilities can understate true debt.

13. Interest Coverage Ratio

Formula: EBIT ÷ Interest Expense

Insight: Tests ability to service debt. A ratio <3 may signal distress.

Watch Out: EBITDA-based versions exclude depreciation, potentially overstating coverage.

### Efficiency Ratios

Gauge operational effectiveness.

14. Inventory Turnover

Formula: COGS ÷ Average Inventory

Insight: High turnover indicates efficient inventory management. Low turnover may signal obsolescence.

Watch Out: Excessively high turnover risks stockouts.

15. Asset Turnover

Formula: Revenue ÷ Total Assets

Insight: Measures revenue per dollar of assets. Higher ratios reflect better asset utilization.

Watch Out: Industry-specific; retail typically has higher turnover than manufacturing.

### Conclusion

Financial ratios are powerful tools, but they’re not standalone solutions. Context is key—compare ratios to industry peers and historical trends. Combine quantitative analysis with qualitative factors like management quality and competitive advantages. Remember, a low P/E or high ROE alone doesn’t guarantee success. Use these 15 ratios as a foundation, but always dig deeper to build a resilient investment strategy. Happy investing!

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